How Does Pixar Do It?

With Pixars newest release, Wall-E crossing the 280,000,000 million mark worldwide this week, I thought I'd ask the question: "How Does Pixar Do It?" And it's a valid question. Cars, Finding Nemo, The Incredibles, Ratatouille, all of them have mustered over 200,000,000 million in the united states alone. One begins to wonder what kind of magic they've got in their bag, that guarentees them the massive take the movies generate.
Not all animated films can make the cut, and a lot of them are quickly forgettable. i.e. Flushed Away, Happily "N"ever After, and Robots have all come and gone in the multiplex. But Pixar seems to stick around. Not one of their films have bombed, or business wise, been called a "failure".
The truth is, it's the stories. Each and every one of their films has a legitimate story, that packs intelligence, and can satisfy the minds of kids, and adults. It's unique to Pixar, as most animated movies are simply there to look cute, and utilize animation to the fullest extent. It's not the same with Pixar, who's movies have won Academy Awards, and keep viewers coming back for more.
Brad Bird, the latest individual to have capitalized on the seemingly invincible company, who's ventures rarely lose profit, viewers, or attention. Mr. Bird is responsible for The Incredibles, and Ratatouille. Both of which have earned Oscar's for Best Animated Feature.
No such catagory as animation, has served companies like Pixar so well. With live action movies, you don't have a built-in audience. Animation movies grab key demographics right off the bat. Kids, Families, and Young Adults rake in the cash for those animated features that we have all come to know and love. While The Dark Knight continued it's domination at the box office, films like Wall-E have done just fine, and are able to make their own kind of money, and for all we know, will stick around for a long time.